In the grand scheme of things, everything has been going perfectly to plan. Your product or service launch has been a success, your company has started to gain lots of traction, and as a result your user base has begun to grow rapidly. But then, as your 100 daily users suddenly become 100,000 … crash! Your platform slows to a snail pace, your app turns super glitchy and instead of basking in your newfound success, you end up frantically firefighting to keep your platform online under increased demand. After all, the plan was to make your user base explode, not…

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