It’s easy to aspire to be just like a Fortune 500 company – killer quarterly earnings, adulation from the press, respect from your peers, etc. It’s just as easy to forget there’s a reason these largely successful companies stay on top. They innovate, they provide superior service, and they often have a strong ecosystem of partners. However, there’s one element of these companies that has historically been overlooked but is now receiving an increasing amount of attention – trust. With an increased focus on consumer privacy and an explosion of data being created, companies have to take a much more…

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