Concern over COVID-19 had an impact on online shopping behavior early on in the pandemic, according to data from Adobe Analytics, which monitors the ecommerce transactions of 80 of the top 100 U.S. retailers. As with any crisis situation, businesses must adapt to these rapidly changing conditions and modify marketing, operations, and business models to best serve customers. Integrity is a critical foundation for modern business and ensuring that you execute a planned response to this situation is paramount in this age of information transparency and social media sharing. During crisis situations like COVID-19, making clear and factual statements, meeting…

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