There is this lingering idea among businesses that growth is and should be limitless. It’s as if the economy of scale has no ceiling, no curve, no saturation point, and all growth drives proportionate cost savings, operational efficiencies, and technological improvements. This, of course, is not true, and as many companies are finding out, things like research and development timelines, talent shortages, data storage costs, sales and support demands, and software expenses all conspire to cap growth and expansion, beyond which a company can no longer claim savings from scale. A company shouldn’t go after more customers until it can…

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