Creating content and then promoting that content can certainly be a difficult task. Perhaps equally as difficult? Coming up with the ideas for the content. In many ways, your initial concept can make or break the entire effort. If you start with an idea that isn’t compelling enough, no amount of impressive design or constant promotion will yield the results you’re looking for. So I’m going to share two guidelines for how you can come up with content ideas that have a higher probability of being shared, talked about, and engaged with. But they’re not your standard advice. [Read: Why…

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