Communication surrounds us, and it’s so deeply rooted in our everyday life that we barely make any efforts to initiate a new dialog. Especially online. It turns out that self-expression on the internet is way more comfortable than in real life (we all understand the reasons for it). Guided by this idea, one might assume that any position, connected with online communication (SMM, blogging, Patreon, crowdfunding, online marketing or any other activity involving work with an audience) is something any person would nail. Let me assure you, it’s not as easy as it seems. Internet reality plays by its own…

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