Virtual Reality (VR) has long been associated with the gaming world or with high budget Hollywood movies. While some tech-savvy marketers have experimented with 360-degree content, very few brands have started to consider VR as anything more than a gimmick. But I believe VR presents a huge opportunity for marketers in the years to come. That’s why it’s important for brands to begin educating themselves on VR today. Marketers need to understand the basics of VR, and how they can use it to enhance brand awareness, promote products, help customers experience products and services, and accelerate the decision to make…

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