Did you know TNW Conference has a track fully dedicated to exploring new design trends this year? Check out the full ‘Sprint’ program here. In this article, I’ll describe what a dark pattern is, how they work, the difference between bad UX & dark UX and, take a look at some recognizable patterns you should never use in your digital products. A definition of dark patterns To put it plainly, dark pattern design is deception and dishonesty by design. Going a little deeper, a dark pattern is a term used in user experience that presents the user a user interface carefully…

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