Like in the past, we all expected to be blown away by Apple’s recent annual announcement of its product updates. Apple’s history is so spectacular that its event draws fan excitement like the launch of a new superhero movie. This year was different, however, because fans focused on Apple’s perceived lack of innovation. For many customers, Apple’s history of relying on its internal team to “think different” was no longer enough. The comments from Apple’s customers reminded me of a famous talk delivered by the late Steve Jobs about why culturally Apple prefers internal vs. external sources of innovation and…

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