Ask anyone their opinion on companies using their data and the response will almost always be negative. It’s not surprising; revelation after revelation has revealed that the likes of Google and Facebook not only profit off of user data, but are often reckless or intrusive in the way that they do so.  The level of insight that major technology entities have into the average internet user’s lifestyle and preferences is frightening at times. Back in 2012, Target used buying data to determine that a teen was pregnant before even her own father knew, in a story that has come to represent…

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