The answers to almost any question that pops into our head can be answered by simply “Googling it.” As a result of our insatiable desire for instant gratification, 90% of all internet searches are taking place through Google and its company subsidiary YouTube. Tech companies are increasingly acting as virtual gatekeepers that direct our future spending and can even reshape our opinions with the content they serve. Facebook fiercely denies being a media company despite that fact that around four-in-ten U.S. adults (43%) get their daily news from Facebook. There is an argument that there has never been a more…

This story continues at The Next Web