When I first joined the blockchain space as a PR guy a few years ago, my focus was almost entirely centered on press coverage on high profile business publications. Sure thing, most of my clients simply would not buy anything but Forbes, Business Insider, and Entrepreneur features. Frankly said, I myself was thinking that it’s probably the most effective way to cut through the incredible noise of all those countless blockchain projects. God have I been wrong. Enter the crypto PR theater One of the main problems I was facing in the blockchain PR business was that a huge amount…

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