It’s no secret that, unless you explicitly opt out, Google keeps an extensive record of your every activity on its digital real estate. From your location history to the searches you perform on Google and YouTube, the company goes to great lengths to glean more information about you in the hope that it can serve better ads based on your web habits. To assuage such privacy concerns, the company has announced it’s rolling out new auto-delete controls for Location History and Web & App Activity that allows you to choose a time limit (3 or 18 months) for how long…

This story continues at The Next Web

Or just read more coverage about: Google