Simon Kemp is a global thought leader in digital marketing, CEO of Kepios, and the author of Hootsuite and We Are Social’s renowned Global Digital reports. In his talk ‘Don’t believe the hype: what people are really doing online’ at TNW2019 he explained how the imminent “social media apocalypse” that’s been proclaimed news stories is far from being true. Actually, it’s the exact opposite. What happened to #DeleteFacebook? Well according to Kemp, not much. Facebook’s numbers have grown steadily since its massive privacy blunders, so there isn’t a mass exodus from Facebook — something marketers need to know to do…

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