Laure Cucuron, Managing Director of specialist recycling firm TerraCycle, took to one of the coziest stages on the first day of TNW2019 – the Future Generations track – to tell listeners how companies are thinking about recycling in all the wrong ways. Recycling should begin not when packaging is disposed of, but when the packaging is designed. Single-use plastics have become an increasing concern in recent years. Using something made of plastic once is nothing but wasteful nowadays. However, back in the 1960s, single-use plastics were marketed for their convenience – the fact they could be thrown away and forgotten…

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