Advertisements follow you everywhere. Google and Facebook have become the de facto diarchs, mining your online attention to track every single move to serve their needs. While it’s becoming increasingly impossible to quench the big tech’s thirst for user data, collect they must in order to sell ads, and for them to survive and grow. So don’t be surprised the next time you have a private conversation with your friend about a specific brand of earphones you were planning to buy, only to see an ad for that very earphone the next time you pick up your phone. According to…

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