Apple has outlined a new plan to make online ads private. A new Safari feature, called Privacy Preserving Ad Click Attribution, aims to stop ads from tracking you across the web. The company says the proposed solution will allow advertisers to measure the effectiveness of their ad campaigns on the web without compromising on your privacy. This effectively means an advertiser can know that you bought an item by clicking an ad – called ad conversion – but won’t posses any identifiable information about you. How online tracking works today It’s no secret that today’s modern web largely runs on…

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