It’s common to hear businesses describe themselves as “innovative.” Many companies strive for innovation in their products, services and marketing strategies. However, the term can be overused, resulting in a lack of impact. There are better ways to convey that your company is constantly improving, creating and growing. To find out what works, we asked a panel of Young Entrepreneur Council members the following: Many startups describe themselves as “innovative,” and while that may very well be true, this buzzword can get lost in the noise. What is one word or phrase that companies should use to describe themselves instead, and why?…

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