Data ethics is now a cause célèbre. “Digital ethics and privacy” shot into research and advisory company Gartner’s top ten strategic technology trends for 2019. Before that it barely raised a mention. In the past year governments, corporations and policy and technology think tanks have published data ethics guides. An entire cohort of expert data ethicists have magically materialized. Why this sudden interest in data ethics? What is data ethics? Whose interests are the guidelines designed to serve? To understand what is going on, it’s necessary to take a step back and look at how the information landscape has unfolded.…

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