Your B2B sales funnel is an incredibly important part of your business, but it’s also one of the most difficult to measure when it comes to efficiency. There are so many variables at play — including how efficient your software is, how effective your content is, and how persuasive your salespeople are — that it can be difficult to know how you’re doing. Frustration around how to measure your sales cycle can often be compounded by the fact that your lead’s behavior and needs are changing. As technology advances, every company must try to keep up — and some are…

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