At this year’s Adobe Summit in Las Vegas, the mission to change the world through digital experiences was gathering pace. There was somehting for everyone from empowering people to create and transforming how business compete to giving away one-year subscriptions for Adobe Rush video to all of the 17,000 attendees. Amazon, Uber, Airbnb, and Netflix have all played a part in raising the expectation levels of their consumers across the globe. But many businesses  are currently faced with a continuously increasing pile of data and asking the question, “I want to know what will happen, not what has already happened.”…

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