It’s been 10 years since Bitcoin and its underlying blockchain first emerged, but it seems consumers are still largely uninformed about the inner workings of the technology. Today, the UK’s Financial Conduct Authority (FCA) released two pieces of research – qualitative interviews and a national survey – looking at consumer’s attitudes towards crypto-assets, and found that most people still don’t fully understand what they’re buying. Even worse: hardly anyone does any actual research before investing. Anecdotal findings from the qualitative research found that several consumers spoke about wanting to purchase a whole coin, not realising they could own a fraction of…

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