With over one billion monthly active users, Instagram stands as one of the most influential social media networks in the world. It’s only natural that brands would desire to have a strong presence on the site as well. In fact, according to Instagram’s own internal data, over 80 percent of users follow at least one business online. Whether it’s a major corporation or a small startup, it’s clear that businesses are able to garner high levels of interaction and engagement with their target audience. But getting likes on your latest photo isn’t the end goal of a brand Instagram. Whether…

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