When’s the last time you booked a Lyft or Uber or ordered a meal on DoorDash using your laptop? Many popular apps and services are changing the dynamics of how customers communicate, share, discover and shop. Through their smart phones, they’re learning how to quickly and efficiently swipe, tap, pinch or use voice to get what they want when they want it. In short, consumers are becoming more and more demanding and impatient. As a result, they gravitate to experiences that resemble their favorite apps and gravitate away from those that do not. Believe it or not, many brands still…

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