Hosting providers like GoDaddy, 1&1 Ionos, and even Wix and Squarespace, started out offering a single service to business owners. Most of them developed parts, or even all of their service technology in house, that resulted in a range of unique and differentiated services. But they quickly realized they could be more than just a domain name registrar or web hosting company. They began offering a range of digital services to help businesses operate and promote their companies online. This was a sensible move, as there are more than 24.8 million small businesses in the United States alone. The services…

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