For our ongoing series Fundamentals, we’re looking at different companies worldwide and the basic principles they were built on. This time: financial solutions company Collins SBA. At first glance, Collins SBA appears to be some sort of travel agency. Their well-designed homepage shows panoramic pictures of people hiking through deserts, snorkeling bays, and drinking wine on sunny balconies. In reality, Collins SBA is a financial consulting company employing about 35 people. Every single one of them gets to enjoy these marvelous outdoor activities because the firm offers five-hour working days. Jonathan Elliot, managing director at Collins SBA, successfully proposed the…

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