It’s not news – cash flow problems kill off startups right and left. They almost killed off ours. Back in 2014, just before co-founding Publicize with my partner Eddie Arrieta, I completed an application for a pre-Stripe era payment processor, estimating that we’d need to process up to $1000/day. One TechCrunch feature later and our small team was welcoming more and more new clients, relishing the taste of success and congrats from friends, and looking to more than double in size. There was just one problem. A call from said payment processor informed us that we’d surpassed our $1000/day limit.…
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