In my research on the platform economy, I’ve seen a trend of trade unions mainly attacking websites like Uber and Deliveroo. However, I’d like to argue that their focus on a hostile approach is a mistake and they need to consider another tactic. Let me explain why. We need to talk about the gig economy The time is ripe for a serious conversation about the gig economy. In recent years, classifieds on the back of a local newspaper and in call centers have widely been replaced by online platforms like Uber (taxi), Helpling (domestic cleaning service), DoorDash (local delivery), and…

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