Here’s a challenge: you’ve won awards for the best conference in Europe, CNBC named you “the best technology festival on the planet”, and now you have to organize another edition that’s even better. Good luck. Let’s start with some background. Our very first event was in a church in Amsterdam back in 2006. It was a successful event, it drew in an international crowd of 280 delegates, had a catchy name (The Next Web) and everybody was excited (or at least that’s how I remember it). Thirteen years later, we’re one of the most experienced parties in the industry as we…

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