Nurturing leads along the buyer’s journey and turning them into paying customers is a vital part of successful entrepreneurship — but it’s often easier said than done … Go too long without following up with a prospective client, and they may forget about you altogether. But follow up too often, and your pushiness might just push them away and cause you to lose a big sales opportunity. Needless to say, marketers need to find the right balance when it comes to nurturing leads. Despite your best efforts, not every lead will become a lifelong customer. But when you use these…

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