Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies worldwide have identified it as a priority investment, and globally 92 percent of marketers believe there’s value in 1-to-1 marketing technology. If you’re part of this majority but haven’t figured out how to advance your personalization efforts, you’re not alone. Personalization has gained popularity in recent years, but not all marketers feel like their activities in this area are effective. Let’s demystify where personalization is now and where it’s heading this year. What the industry predicted for 2018 2018 was heralded by…

This story continues at The Next Web