
Harley-Davidson today announced that it has started taking pre-orders for its first all-electric motorcycle, the LiveWire. For automakers, it’s a mad dash to the finish line in an attempt to compete with the likes of Tesla, BMW, Volkswagen and others. For Harley-Davidson, it’s about facing technology challenges — two wheels and a smaller chassis, for starters — while being able to convince its base that this is the same bad-ass machine they’re accustomed to, only better. Harley-Davidson, now more than 100 years old, is an iconic American company, after all, one known for its cultural ties to outlaws and the…
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