As more and more businesses create stand-alone branded mobile apps, competition for user attention is fiercer than ever. You can’t simply create an app for the sake of it and expect your customers to download and engage with it. You need to design something that truly adds value to a user’s life — something that gives them a reason to keep using it every day. The experts of Young Entrepreneur Council know it’s not easy to keep mobile app users for the long haul, but there are some key tactics that can help you. We asked a panel of YEC members the following…

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