Some startups seem to have all the luck. They have the ability to easily integrate cutting-edge technology, or their products and services spark consumer interest. When the ‘million-dollar idea’ itself is enough to get potential customers excited, marketing and promotions come easy. But most small business owners and e-commerce entrepreneurs aren’t so lucky … This doesn’t mean that their products and services are worthless. In fact, many of their offerings are essential for daily needs. They just have the unfortunate attribute of not being the kind of exciting, innovative ideas people want to talk about with friends and family. Without…

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