When you look at Instagram’s journey over the past year, it’s been nothing if not a constant evolution. From the changes it’s made to its algorithm, to the expansion of stories, to the release of shoppable media, it’s evident that the company’s ambition is to become the most interactive and engaging social platform on the web. With that being said, if you had asked marketers this time last year what they thought of Instagram, they would’ve probably labeled it as the “brand builder” of social networks — that is, a great tool for building an audience, but lacking the necessary features to…

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