A while ago, while browsing through the latest AI news, I stumbled upon a company that claimed to use “machine learning and advanced artificial intelligence” to collect and analyze hundreds of data touch points to improve user experience in mobile apps. On the same day, I read about another company that predicted customer behavior using “a combination of machine learning and AI” and “AI-powered predictive analytics.” (I will not name the companies to avoid shaming them, because I believe their products solve real problems, even if they’re marketing it in a deceptive way.) There’s much confusion surrounding artificial intelligence and…

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