Over the past couple of weeks, Twitter and Instagram have begun testing ways to reduce visual emphasis on users’ follower counts. The tweaks aren’t much more than changes in font size and where the text appears. But they represent a shift focus away from personalities’ popularity to the content they create, and the value they bring to the community. I’m totally in favor of this, and I hope these companies expand their experiments to see how they play out. And I’m not the only one. Reddit doesn’t display follower counts (though it does show your ‘karma,’ or points earned for…

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