The data reckoning has arrived. We’re already too familiar with the breach headlines: Equifax, Under Armour, Target. But in 2018, social media brands came under the spotlight as well: half a million accounts’ data were inadvertently exposed in Google+, and another 29 million users’ data in the Facebook breach this fall. The repercussions of these breaches go far beyond just one service because social authentication is used with thousands of connected apps. How often have we all clicked “Sign-in with [insert social media platform]” out of convenience, instead of creating a new account? While it’s unlikely social media companies expected…

This story continues at The Next Web