In late August, messaging giant LINE launched its own proprietary blockchain, the LINK chain, and its own cryptocurrency, the LINK token. While LINE is the first publicly traded company to have launched its own blockchain mainnet, it isn’t the first social media network to embrace cryptocurrencies. In this regard, it is joining the ranks of Kik, Kakao, Telegram, and (possibly) Facebook. All these companies have shown interest in adding cryptocurrency support on their networks, and some of them have already taken major steps. This all begs the question: At a time where cryptocurrencies are facing a major slump and there’s a lot of…

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