Back in 2013, Justine Sacco was getting ready to visit her family in South Africa, and before she boarded her flight, she made an insensitive joke on Twitter: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” By the time her flight was over, she had become the world’s leading trending topic, with millions of people berating her for her racism, calling for her firing, and calling her terrible names. She was fired, and the internet cheered. 2018 has seen dozens of similar situations. A person (ranging from nobody to celebrity) commits an unacceptable action (ranging from…

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