The data in Hootsuite and We Are Social’s new Q4 Global Digital Statshot report reveal that the ‘Next Billion’ is fast becoming a reality, as more and more people across the developing world connect to the internet. Millions of people across Africa and South Asia came online for the first time in the past three months, with almost all of these new users accessing the internet solely via mobile devices. There have been some meaningful changes to social media numbers too, although some of the most interesting findings in this quarter’s report relate to declines in social media audiences, especially…

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