In the last year, nearly every major social network has rolled out new features to improve the user experience and expand the platform’s functionality. Twitter raised its character count, Snapchat introduced its Lens Studio and Instagram gave users the ability to save “highlights” from their Stories. While your brand may not have a need for every single new social tool that emerges, it’s wise to jump on the trend bandwagon and try out these features to see what works with your followers. We gave a panel of Young Entrepreneur Council members the following prompt: Social media platforms are constantly adding new functions…

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