Digital music pioneer eMusic recently announced it was pivoting to a blockchain-based royalties management system, ICO and all. The timing of this move looks a bit like a do-or-die situation, but that doesn’t mean it’s a bad idea. It doesn’t mean it’s a good one either. But if you believe in blockchain, it’s hard to deny that eMusic presents an interesting case for decentralized electronic ledgers. Especially if you break the problem it’s facing down to its most basic form: How do you get money out of consumers’ pockets and into artists’ without screwing either over? TNW spoke to eMusic…

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