For the longest time, I thought of the annual September Apple product exposé like Christmas. Trust me, the parallels are there if you look for them. Let’s start with the most tenuous link. Saint Jobs, like Saint Nick, had a beard. So too does his protegé, Saint Jony, although it sometimes veers into disheveled stubble territory, rather than the full folicular product. Facial hair aside, both Jobs and Santa Claus are the figureheads of a yearly orgy of unabashed consumerism. And like Christmas, the buildup to the September Apple event was a crescendo of excitement. There’s another parallel I want…

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