This article aims to share a series of advices, stemming from lessons learned through designing for kids over a period of twelve years. There is one resounding lesson: kids are not just a target audience. They are interesting, complex beings with thoughts and dreams bigger than giant unicorns, and they possess a broad range of emotions. The only way to design something meaningful for them, is to get to know them on a level that forces “adult logic” into the back seat. From there we can start to understand and appreciate the incredible nature of the way they think and behave. While…

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