Whether you intend it or not, chances are, headlines grab your attention when they reference the latest actions of some self-made billionaire out of Silicon Valley. Someone reports on their investment choices, or more trivially, their habits, behaviors, or even fashion choices, and your curiosity gets the better of you. You have to click. On the extreme end of this spectrum, people rearrange their lives to emulate famous entrepreneurs. They buy the same brands, strive for productivity in the same ways, and may even quit their jobs for a shot at this ultra-rich lifestyle. On some level, it’s natural for…

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