In the past decades, five big networks of marketing and media agencies have achieved phenomenal size with a strategy of achieving growth, innovation, and relevance through a series of mergers and acquisitions. This model is now quickly running out of road. Instead, an uber-fragmented network of creatives and developers is fast emerging, making up a vast eco-system of marketing providers delivering specialist services that will compliment brands’ increasingly in-housed teams. Both corporates are being sold the dream of digital transformation, and scale ups who are being told they must throw a quarter of their revenue at a marketing network, are thinking…

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