Great stories begin with the right context. Think about how the groundbreaking TV series Breaking Bad became connected to New Mexico’s rolling deserts. Westworld wouldn’t be the same without the futuristic wild-west setting. And millions of people across the world still flock to Game of Thrones’ ‘King’s Landing’, set in the Croatian city of Dubrovnik. But setting the scene is just the start. The magic really happens when you add context: conversations between characters, which form a deeper connection between people, place, and timing. Get it wrong? The story falls flat, and you lose your audience. People, place, timing. These…

This story continues at The Next Web