I pay people to talk to me. As a researcher, I typically study a particular product or a particular industry, so I need to find people who have bought that product or who shop in that industry. Then, that person has to agree to take time out of their busy day to have a video call with me or meet me in person at a research facility. The details vary from project to project, but to get anyone to talk, I have to compensate them for their time, cover their transportation costs, and try my best to make the whole…

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