Having been involved in the development of several e-commerce products over the years, one thing I’ve learned is that a great product and a persuasive marketing message aren’t always enough to help you generate lasting success. In fact, there’s one simple ingredient that practically every business needs if it wants to have any chance of sticking around in the long run: customer reviews. Here’s a closer look at some of the reasons why generating reviews should be a top priority for your business. The power of positive word-of-mouth There are many techniques you can use to spread the word about…

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